Marketing Strategy of Levis - 1427 Words

The Marketing Strategy Employed by Levi s Works Cited Missing In order for a new brand to establish itself in its market and for its products to sell successfully, thus achieving company goals and shareholder profitability, a number of key principles concerning consumer behaviour have to be fully grasped and addressed. As well as producing a range of new, exciting and quality garments, the firm will need to ensure that its products are cleverly and thoughtfully marketed to the appropriate consumer groups. In this report I will look at the marketing strategy employed by Levis on their new Anti-Fit style jeans, and at the importance of consumer behaviour in deriving this strategy. I will also look at the†¦show more content†¦[IMAGE] The influences at work when shopping for designer jeans. The purchase of a pair of designer jeans is seldom undertaken with the same abandon and low risk as, for example, the purchase of a pair of socks. Jeans may be worn and enjoyed for many months, even years. Therefore the consumer would want to ensure that the jeans will remain comfortable, fashionable and flattering for more than a few outings. Creating a brand that is seen to be fashionable, desirable and having a degree of exclusivity, is vital for attacking the designer end of the jeans market. Referring to the model above and what has been written up to this point, suppose two comparably priced jeans we re tested, both equally well fitting and both well styled. A consumer may be swayed by brand snobbery, wishing to attach herself to the brand he or she believes matches his or her beliefs and attitudes and will result in greater approval from his or her significant references. The more aware a consumer is of a brand, the more likely he or she may be to purchase its product. Perception of products and brand identity has a big impact on consumer purchasing behaviour, within a dynamic fast moving market, such as the jeans market; where style and originality is the key. Perception is defined as the entireShow MoreRelatedLevis marketing strategy in relation to Type I Jeans model.3599 Words   |  15 PagesThe Marketing Plan. 1. Executive summary. 2. SWOT analysis. 3. Objectives and issues. 4. Marketing strategy. 5. Marketing mix - 4 Ps - product, price, place, and promotion. 6. Action programmes. 7. Appendices. 1. Executive summary. 1. Analyse Levis targeting of the jeans market with respect to: - product - price - place - promotion 2. Using independent quantitative survey to analyse and compare the validity of Levis marketing strategy in respect of market segmentation and promotionRead MoreStp Analysis of Levis1135 Words   |  5 PagesHOMEWORK #1 OF MARKETING MANAGEMENT Submitted To: Ms. Kanika Jhamb Submitted By: Leena Mohan RA17B1A30 B-tech(Hons)+MBA(CSE) Describe the targeting strategy of Levi’s. Describe the target market explain the strategy being used to reach the market. LEVI’S Levi’s is a brand of Levi Strauss Co., a company which is worldwide recognized to be one of the prime marketers in apparels. Levi’s Strauss Co. was founded by Levis Strauss who was a Bavarian immigrant inRead MoreLevis Case Study1041 Words   |  5 Pagescase Summary Levi Strauss amp; Co.’s Women’s wear Division markets several lines of products but their recent introduction of the Women’s 501 ® jeans have been particularly successful. The marketing strategy for the new product launch was based on studies identifying two consumers Clusters as primary targets. The first consumer group consisted of women whose median age was 25, who had sophisticated tastes and were appreciative of the latest styles, the second group consisted of Women whose medianRead MoreStrategic Planning in Marketing1445 Words   |  6 PagesStrategic Planning in Marketing Preface The purpose of the strategic planning is to find ways in which the company can best use its strengths to take advantage of the opportunities in the environment. For long run survival and growth, companywide strategic planning is done which involves defining a company’s mission, setting companies goals and objectives, designing the business portfolio, planning other functional strategies. Marketing Strategies and programs operate within the broader strategicRead MoreP3 Introduction to Marketing1267 Words   |  6 PagesP3 Market Research 24/09/12 P3 Describe how a selected organisation uses marketing research to contribute to the development of its Marketing Plans. Market Research: is the process of gathering, analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past, present and potential customers for the product or service. Market Research Includes: * Primary Research * SecondaryRead MoreLevis Stp Analysis1539 Words   |  7 Pages------------------------------------------------- Assignment for : ------------------------------------------------- FASHION MARKETING MANAGEMENT ------------------------------------------------- On: ------------------------------------------------- STP ANALYSIS ON LEVI’S DENIMS IN CHENNAI NIFT ------------------------------------------------- ------------------------------------------------- By : ------------------------------------------------- SRINIDHI.R (MFM/12/ 84) ------------------------------------------------- Read MoreLevis Case1943 Words   |  8 PagesLevi’s case – marketing test 1) Brand decline Until the mid-1990s LEVI’s had benefitted from a growth in sales and in 1996 a record sales of $7.1 billion was reached. The decline in sales was due to a change in culture. It roots back to 1992 when rap music came up as a new culture and â€Å"baggy trousers† were starting to become more popular. LEVI’s simply missed the opportunity to get into this business and stay popular among young customers. Competitors such as Gap, Diesel and Wrangler onRead MoreLevis Versus Lee2534 Words   |  11 PagesINTRODUCTION: Both the Levi and Lee brands are pioneers when it comes to denim. Both brands began in the 17th century, Levis beginning in 1853 and Lee beginning in 1889. (www.leejeans.com, 14/9/05) (www.levistrauss.com, 14/9/05) Levi Strauss and Company is one of the largest brand name manufacturers in the world. The company itself was founded by Levi Strauss, a Bavarian immigrant to the United States. During the gold rush era, Strauss began to produce trousers sewn from tent canvas to meetRead More Launching The New Engineered Jeans Essay727 Words   |  3 Pages 18-35yrs 2.2 Objectives of the Launch ============================ * Break into Womenswear Market * Re-launch Engineered technology to emphasise fit * Make consumer aware of new product * Increase sales of engineered Jeans 2.3 The Marketing mix 2.3.1 Segment The Women’s market has been the by far the strongest sector in terms of increased sales since Jeans sales began to boom in 2001 (see appendix E), this trend is expected to continue into 2007 (Mintel, 2003). After the MaleRead MoreWalmart : Market And Social Values1599 Words   |  7 Pagesstroke customers with its own low price and ‘trained’ its customer into a habit of shopping at Walmart with the lowest price in the market. Starting from transforming customers, Walmart has been seeking the best solutions of producing, packaging and marketing with the goal of having the lowest price. Walmart is a revolutionary company that treats market and the customers from a new approach. Ten years earlier, 1985, Walmart was still a regional shift with $8.5 billion in revenue (Fishman, 29). However

Reflection on My Nursing Decision - 2370 Words

Pearson (2013) clarifies â€Å"clinical decision making is essential to every aspect of care delivered to a patient† (p. 214). It is the ability to blend information and make decisions that will later be implemented in the situation. Evidence-based decision making involves choosing from a variety of possibilities and combining the knowledge through research and the scientific evaluation of one’s practice. The purpose of this paper is to analyze my decision of administering ativan by advocating for the patient and anticipating her change prior to confirming signs; which provided a therapeutic response. Clinical Decision During my community placement of the cataract clinic at St. Joseph’s Hospital, one patient I observed looked extremely anxious†¦show more content†¦Rationale for Framework The CAEN Decision Making Model for Nursing Practice Framework was chosen for this analysis due to its incorporation of foundational knowledge, thinking processes, context and decision-making processes. The model places major emphasis on the quality of relationships, salience and pattern recognition, healing initiatives, critical reflection to analyze a situation pre and post and to value different ways of knowing. The client along with the nurse is intertwined in the center of the framework highlighting the importance of their relationship. All critical decision making for nursing practice is the client’s lived experience of health and healing; which is essential to the inquiry process where a nurse will enter into and become engaged in the new relationship. In this situation, being directly involved with the patient provided an opportunity to create a relationship on the basis of providing health and healing measures (CAEN, 2008). Coming to Know the Client The first stage of this framework is coming to know the client, which requires the nurse to understand that the personal meaning of health and healing is individualized and the context of this area is highly subjective. Gillespie and Paterson (2009) state that â€Å"clinical decision-making processes are triggered by recognition of a cue from a patient† (p. 167). In the case of this patient, the decision was based off a cue; a changeShow MoreRelatedA Future Advanced Practice Registered Nurse ( Aprns )1314 Words   |  6 Pagesunknowing that will only prepare me in the future practice as I provide quality nursing care. The knowledge is critical in decision-making allowing me to collaborate effectively with a multidisciplinary team, patients, and their families to promote quality care and positive outcomes. As APRNs, in order to develop nursing theories the ability to use reflection and have an open mind to different concepts and possibilities in nursing care is crucial. It only takes a few minutes to apply Watson theory of caringRead MoreI Am Pursuing Nursing As A Profession873 Words   |  4 Pagesorders to expand my knowledge. This essay will divulge in my reflection as to why I am pursuing nursing as a profession as well as describe and expound on how reflective practice will aid future nurses. I will begin by explaining my reasons as to why I chose this profession as a career, closely followed by the meaning of reflective practice itself, and finally, how reflective practice will be used in my future occupation. Choosing nursing as my profession wasn’t unprecedented, due to my family’s uncommonRead MoreReflection On My Learning Skills Development During This Semester1266 Words   |  6 Pages Nursing: Portfolio Assignment Name Institution Professor Course Date Task 1: Reflection on your learning skills development during this semester Nurse education comprises of practical and theoretical training offered to student with the aim of preparing them for their roles as nursing professionals. This semester has broadened my learning skills, approaches and strategies. My expectations was to develop effective communication skills needed in the nursing profession besides effectiveRead MoreReflections Of A Nursing Student926 Words   |  4 Pages Reflections of a Nursing Student Chibuzor Eronini University of Alberta â€Æ' Reflections of a Nursing Student The interdisciplinary course is an essential pre-requisite for after degree nursing students. As a final year nursing student, I believe this course will help me to acquire the skills necessary for inter-professional practice. Furthermore, I will be able to develop competencies necessary to provide patient-centered care. For my classroom experience, my team members and I have beenRead MoreA Careful and Meaningful Consideration of my Journey in Nursing Ethics1614 Words   |  7 PagesCritical Reflection Analysis has not only become to me a safe haven and comforting refuge, but also a resort that showcases the function of reason and knowledge in understanding the complex nature of relationship that exist between the Healthcare System, the patient, and the Healthcare provider. For a safe and effective nursing practice, a proper knowledge and understanding of nursing code of ethics, the definitions, concepts and principles of all stakeholders need to be recognized. My journeyRead MoreMy Personal Philosophy Of Nursing1407 Words   |  6 PagesPersonal Philosophy of Nursing The journey to development of my personal philosophy of nursing quite possibly began in my preteen and teenage years. It was brought about from experiences I had when I was doing missions work in Mexico. While these missions left quite an impact upon me, it did not end there. Time, age, experience and education also played critical roles in development of my personal nursing philosophy. These factors have helped my nursing philosophy grow and has allowed me to refineRead MoreI Can t Believe How Fast Time Flies !934 Words   |  4 PagesWe are almost done with our first semester of nursing school. Reading literature, stories, and other humanities-based readings, engaging in reflective writing assignments, and composing and listening to cultural introductions was an amazing experience of learning in the nursing classroom. It helped me establish my identity in the nursing profession. In addition, I learned selected basic skills in this class that will help me function as a nurse in my future clinical practice. The literature, storiesRead MoreNursing Is The Therapeutic Relationship1298 Words   |  6 Pages According to the College of Nurses of Ontario (2009), â€Å"Nursing is the therapeutic relationship that enables the client to attain, maintain or regain optimal function by promoting the client’s health through assessing, providing care for and treating the client’s health conditions†(p.3). In nursing we learn how to help others by using a holistic approach. Depending on the health status of the patient, our role can be preventative, supportive, therapeutic, palliative or rehabilitative. The nurse’sRead MoreWhat I Choose Apu As A Nurse For More Than 10 Years With A Clinical And Academic Experience848 Words   |  4 PagesNursing is an art and science, defined by its body of knowledge, scholarship, and practice. I’ve been a nurse for more than 15 years with a clinical and academic experience. I choose APU as my place of work for its clear declaration of God First in all that is being done. Since I started at APU in 2013 until now, I’ve designed my courses to include the-state-of-the-art knowledge, ethics, and practice in nursing. In all of my classes, I start the lecture with a devotion of the day from various booksRead MorePersonal Statement For Nursing Leadership962 Words   |  4 PagesAdvocate and Nursing Leadership Throughout our nursing careers we have come into a situation where we needed to advocate for our patient or co-worker. It takes leadership skills, respect, and accountability to advocate in our workplace. Moreover, in order to create change one must first evaluate the issue then set goals to implement the plan. The purpose of this paper is to discuss my weaknesses and strengths to nursing, use of current leadership skills to advocate change in the workplace, and

A judge is a person who is given the task Free Essays

A judge is a person who is given the task to decide a case. He is the arbiter who is given the authority to evaluate the facts and issues of a case and to thereafter render a decision based on jurisprudence, the law, the Constitution and other acceptable sources. A judge should be impartial, independent, possessed of competence and dignity that is required of a judge. We will write a custom essay sample on A judge is a person who is given the task or any similar topic only for you Order Now As part of due process, he should posses the cold neutrality of an impartial judge. A judge should always bear in mind, that he is the personification of justice. The people bring the case before the court that he represents, in hopes of obtaining a decision that is reflective of justice and integrity. A judge occupies a position that is above that of an average individual. He should not compromise his morals and should act in a manner that is consistent with his position both in his public and private life. It is very difficult to separate how a judge should act in his public and private lives. By this, it is meant, that even in the private lives of judges, they should live their life in a way that they are good examples to the society. A judge should set aside any biases that he has about the case, further, he should not in any manner allow personal and family relations to affect the manner by which he decides a case. A judge should be objective, making decisions by stating the facts and the law of the case. The decision of a case should have a basis so that the parties would know that their case has been decided through proper analysis and not by the whims and caprices of the judge. Democratic great powers are the manner by which justice is addressed in a given community. In any society, it is important to have a democracy. The people are viewed as the partners of government or of its leaders to achieve good governance. The people in power, like those of government officials should bear in mind that they are there to serve the people and their country and not to fuel their personal ambitions. In a democratic country, the people are guaranteed certain freedoms. These pertain to freedom of speech, expression, religion, labor, of voting and the like. These freedoms would allow the people to do their job of ascertaining as to whether or not officials in power are performing their work properly. The government does not have the monopoly of power in a democratic type of government since they know that their people can check them at any time. The government would not be given the chance to impose arbitrary laws and rules that would allow them to rule a country as they please, without thinking about the welfare of its constituents. It is very important for a government to respect the rights of their people by giving them a chance to voice out their opinions as for example, in choosing its leaders through voting. In this way, the people would have a participation in the election of those leaders who would lead their nation. How to cite A judge is a person who is given the task, Papers