Colonialism in an Outpost of Progress Essay - 1867 Words

Dr. Chappell ENG 106W 19 March 2013 Colonialism and Irony in â€Å"An Outpost of Progress† â€Å"An Outpost of Progress† is a story of irony and colonialism in Africa in the nineteenth century, written by Joseph Conrad. In this Story two European men, named Kayerts and Carlier, are deployed to a trading outpost in a remote part of the African jungle. They take part ivory trading in hopes of making themselves and the company they work for wealthier. Trading outposts in the late nineteenth century were a trademark for colonialist efforts in foreign lands. Colonialism is the establishment, exploitation, maintenance, acquisition and expansion of colonies in one territory by people from another territory (Wikipedia). During the nineteenth century†¦show more content†¦The river seemed to come from nowhere and flow nowhither. It flowed through a void. (Conrad 3-4) To go along with being unprepared and unskilled for their task, they also lacked good support from the Company that deployed them to this tra ding post. â€Å"The women of Gobilas village walked in single file through the reedy grass, bringing every morning to the station, fowls, and sweet potatoes, and palm wine, and sometimes a goat. The Company never provisions the stations fully, and the agents required those local supplies to live. They had them through the good-will of Gobila, and lived well.† How is someone to complete such a task without the proper assistance from their homeland? Moreover, how do you expect two men who do not remotely know each other and are both completely unfit to even come anywhere near completing the tasks that was set forth for them to do. However, despite these obstacles, Kayerts and Carlier were still drawn together due to their circumstances. Conrad wrote, â€Å"The two men got on well together in the fellowship of their stupidity and laziness. Together they did nothing, absolutely nothing, and enjoyed the sense of the idleness for which they were paid. And in time they came to feel something resembling affection for one another† (Conrad Page 3). Kayerts and Carlier had the help of a man from Sierra Leone by the name of Makola. It was very evident in the story thatShow MoreRelatedAn Analysis of Conrads An Outpost of Progress636 Words   |  3 PagesAn Analysis of Conrads An Outpost of Progress Joseph Conrads short story An Outpost of Progress was written at the very end of the 19th century, published in a collection of his tales in 1898. Told from the third-person perspective, the story centers on Kayerts (the chief) and Carlier (his assistant) at a trading post on an African river completely removed from Western civilization. In fact, the only reminders of Western civilization (other than themselves) are the cross much out of the perpendicularRead MoreAn Outpost of Progress1592 Words   |  7 PagesA Bridge of â€Å"Progress† ---------character analysis of Makola As the only native workers and cultivated nigger in the trading station, Makola in â€Å"An Outpost of Progress† by Joseph Conrad seems to be a bridge between the natives and the white men. Moreover, Makola is not only a bridge as an interpreter for natives and the white men, but also as a bridge connects civilized and savage culture as a victim of â€Å"progress†. For the two white men from light society to the wide Africa, Makola as anRead More We Should Reach out to Muslims Essay1974 Words   |  8 Pagespeoples religions are difficult to approach in a fair and balanced way. 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Product and Brand Management Free Essays

?AFFECT OF BRANDING ON CONSUMER PURCHASE DECISION IN FMCG GOODS AND DURABLE GOODS? INTRODUCTION What is a BRAND? Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality. We will write a custom essay sample on Product and Brand Management or any similar topic only for you Order Now Concepts Marketers engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand image may be developed by attributing a â€Å"personality† to or associating an â€Å"image† with a product or service, whereby the personality or image is â€Å"branded† into the consciousness of consumers. A brand is therefore one of the most valuable elements in an advertising theme. The art of creating and maintaining a brand is called brand management. A brand which is widely known in the marketplace acquires brand recognition. When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved brand franchise. One goal in brand recognition is the identification of a brand without the name of the company present. For example, Disney has been successful at branding with their particular script font (originally created for Walt Disney’s â€Å"signature† logo) which it used in the logo for go. om. â€Å"DNA† refers to the unique attributes, essence, purpose, or profile of a brand and, therefore, a company. The term is borrowed from the biological DNA, the molecular â€Å"blueprint† or genetic profile of an organism which determines its unique characteristics. Brand equity measures the total value of the brand to the brand owner, and reflects the extent of brand franchise. The term brand name is often used interchangeably with â€Å"brand†, although it is more correctly used to specifically denote written or spoken linguistic elements of a brand. In this context a â€Å"brand name† constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration. Brand energy is a concept that links together the ideas that the brand is experiential; that it is not just about the experiences of customers/potential customers but all stakeholders; and that businesses are essentially more about creating value through creating meaningful experiences than generating profit. Economic value comes from businesses ¶ transactions between people whether they be customers, employees, suppliers or other stakeholders. For such value to be created people first have to have positive associations with the business and/or its products and services and be energised to behave positively towards them  ± hence brand energy. It has been defined as â€Å"The energy that flows throughout the system that links businesses and all their stakeholders and which is manifested in the way these stakeholders think, feel and behave towards the business and its products or services. Attitude branding is the choice to represent a feeling, which is not necessarily connected with the product or consumption of the product at all. Marketing labeled as attitude branding includes that of Nike, Starbucks, The Body Shop, Safeway, and Apple Inc. â€Å"A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your b est in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. † – Howard Schultz (CEO, Starbucks Corp. ) The act of associating a product or service with a brand has become part of pop culture. Most products have some kind of brand identity, from common table salt to designer clothes. In non-commercial contexts, the marketing of entities which supply ideas or promises rather than product and services (e. g. political parties or religious organizations) may also be known as â€Å"branding†. OBJECTIVE OF PROJECT WORK Main Objective:The main objective of research is to analysis how the brand effects the customer purchasing decision in FMCG goods and durable goods Sub Objective:The sub objective of research is to understand the choice of the customer is branded or nonbranded goods. JUSTIFICATION FOR CHOOSING A PARTICULAR RESEARCH PROPOSAL Branding can be viewed as a tool to position a product or a service with a consistent image of quality and value for money to ensure the development of a recurring preference by the customer. It is common knowledge that the consumer ¶s choice is influenced by many surrogat es of which the simplest one is a brand name. Although there may be equally satisfying products, the consumer when satisfied with some brand does not want to spend additional effort to evaluate the other alternative choices. Once he or she has liked a part icular brand, he or she tends to stay with it, unless there is a steep rise in the price or a discernible better quality product comes to his/her knowledge, which prompts the consumer to switch the brand. Companies spend a lot of money and time on the branding and thus it needs a careful evaluation on the effect of branding on consumer buying behavior. QUESTIONNAIRE 1. Are you a brand loyal customer? ` Yes ` No 2. Which attributes did attract you to purchase branded products? Rank these attributes in order of their importance to you. ` ` Brand Name Price Easy Availability ` ` Transparent Cleanliness ` Others 3. What was the reason for the delay between the purchase decision and the actual purchase? ` ` ` Financial constraints Waiting for more innovative product Waiting for market response 4. What influenced you to buy the above stated brand(s) ? ` ` ` ` Advertising Word of mouth Attractive packaging Dealer ` Shop Display ` Family/Friend/Relatives ` Any Other 5. Influence of Brand name on purchasing decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 6. Influence of Quality on Purchase Decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 7. Influence of Price on Purchase Decision ` Agree ` Strongly Agree ` Disagree ` Strongly disagree 8. Influence of Product features on Purchase Decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 9. Influence of Family members on Purchase Decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 10. Influence of Peer group on Purchase Decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 11. Influence of Advertisement on Purchase Decision ` Agree Strongly Agree ` Disagree ` Strongly disagree 12. Will you like to switch your brand preference if you get some promotional scheme with another brand? ` Yes ` No 13. Do you think branded products are better than unbranded products? ` Yes ` No NAME OF THE RESPONDENT: ADDRESS: EDUCATIONAL QUALITICATION: OCCUPATION: AGE: MONTHLY INCOME: 1. 100% Financial Inclusion: A Challenging Task Ahead 2. Afforestation of ARID Was telands Through Energy Plantations: A Case Study from India 3. Agribusiness Sector in Rural India and Increasing Opportunities of E -Commerce 4. Asset prices and inflation is there a predictive link 5. Back Water Tourism in Kerala: Challenges and Opportunities 6. Banking Channel Perceptions An Indian Youth perspective 7. Banking on Themselves 8. Behavioral Skills Trainings in Travel Agencies 9. Brand awareness and preference in rural markets 10. Branding for 21st Century Teenagers 11. Branding India for Health and Spiritual Tourism 12. Branding India: Strategic Challenges and Possible Approaches 2. subliminal messages in advertising and how they affect consumers. How to cite Product and Brand Management, Papers

Christianity and Justice free essay sample

Christianity emphasises justice, while others emphasise compassion; this statement is fundamental in the belief of Christians. Justice means to have moral rightness that is based on ethics, civil laws, natural laws and religion. One of the Ten Commandments states, Love thy neighbor as thy self. This Statement was repeated seven times in the Bible, once in the Old Testament and six times in the New Testament. It is quite clear to me that our capacity to have this kind of love must be foremost in the mind of God, this also demonstrates that all individuals should be treated equally and as you would like others to treat you. Justice equated to equality. The Christian bible has many examples from both the old and New Testament that gives examples of Jesus wanting all his followers to treat each other in a just way. E. g. when he came across a lady who had been caught in the act of adultery and the crowds wanted to stone her to death and Jesus reminded them that they were all guilty of sin and they he who had not sinned should cast the first stone. We will write a custom essay sample on Christianity and Justice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Jesus throughout the many encounters with believers and non-believers has spread the message of justice and peace. In Isaiah 56:1 this is what the Lord says â€Å"Maintain justice and do what is right, ? for my salvation is close at hand and my righteousness will soon be revealed. This conveys Christianity as a religion, is based on the belief that all people should be treated equally and those who fault should be forgiven. It is a religion based on forgiveness and therefore a religion, which places value on justice. Example from the New Testament is Luke 16 The Rich Man and the Beggar, the is about a rich man who was greedy and did not share his wealth nor listed to the guidance that was offered to him while on earth and the beggar who lived a poor but good life and shared what little he had with others. On death both men were judged by God and the rich man asked if he could return to warn his bothers so that they could change their ways and God answered that all people are treated equally and all have the same opportunities to follow his example and that he would not be given special privileged just because he was rich on earth. An example of a similar scenario is the quote â€Å"Blessed Are the Poor in Spirit† found in Matthew 5:1-13 Throughout the ages the faith of Christianity continues to demonstrate that its followers choose to live a life based on justice that comes from equality. The church does not value its members by their individual wealth or social standing and many not for profit organizations are Christian based. These were commenced to give people Christian or otherwise a fair go and an opportunity to participate on an equal standing in our community. Families who take advantage of this assistance do so in times of hardship. Organizations such as Centacare Catholic community services or Anglicare Anglican based are there to service the community, as a whole regardless of religious believes. Their service to the community is to ensure a level of equality for all. Jesus’ teachings were about looking after one another, being equal and not judging or discriminating against someone. Martin Luther was determined to focus on Jesus’ teachings, as the â€Å"somewhat corrupt† practices performed by the Vatican became Particularly troubling to him, as it was against the nature of divine justice, which Jesus had once shown. Martin Luther wanted the adherents of Christianity to be able to access the teachings of Jesus Christ without the Vatican selling indulgences, which was basically the buying of forgiveness of sins instead of repentance and/or penance. In conclusion, I believe the quote Christianity emphasises Justice, while others emphasise compassion is still in practice in today’s society as it was in the days of Jesus.